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MBA in Retail Management

MBA in Retail Management is a postgraduate degree offered for a duration of two years at Manipur International University. This course provides students with in-depth knowledge of Retail Operations, Marketing, Merchandising, Supply Chain Management and Consumer Behaviour.

⏱ 2 Years📋 Full Time✅ Graduation

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Program Overview

MBA in Retail Management is a postgraduate degree offered for a duration of two years at Manipur International University. This course provides students with in-depth knowledge of Retail Operations, Marketing, Merchandising, Supply Chain Management and Consumer Behaviour. It helps students understand how the retail industry works and how business attracts customers, manages products and improves overall sales and customer satisfaction in both physical and online markets.

MIU curriculum is designed as per industry requirement and it is divided into four semesters. In this course students will gain knowledge related to Principle of Management, Marketing, Retail Management, Customer Relationship, Brand Management, and more. The basic eligibility criteria for this course is graduate degree in any discipline from a recognised university. The university offers courses in full time mode which means students need to attend the classes and sessions regularly.

Learning Objectives

✓Understand Retail Fundamentals: They will understand the fundamental concepts and principles of retails management.
✓Retail Operations Knowledge: They will develop knowledge of retails operations including store management, inventory control and more.
✓Consumer Behavior Analysis: Students will be able to analyze consumer behavior and understand customer needs for improving sales and satisfaction.
✓Supply Chain Management: Students have learned supply chain and logistics management for efficient product flow and distribution.
✓Decision Making Skills: It will enhance students decision making analytical and problem solving abilities in real life situations.
✓Retail Planning & Branding: They will develop skills in retail planning, pricing strategies and brand management.

Eligibility Criteria

Students having bachelors degree in relevant discipline from a recognised university.
Students must have secured a minimum of 50% marks.

Why Choose MIU for MBA in Retail Management ?

Affordable Education: MIU offers quality higher education at comparatively reasonable fee structure, making it accessible for many students.
Focus on Development: The university encourages students personality developments, soft skills and professional growth.
Modern Learning Environments: MIU provides a supportive academic atmosphere with updated learning resources and digital tools.
Research and Innovation Exposure: Students at MIU are encouraged to explore new ideas in retail trends, consumer behavior and business strategy.
Recognised Degree: The university is recognised by UGC and AIU which ensures that degree is valid.

Career Prospects

Retail Manager → Candidates are responsible for managing store operations, staff, sales and more.

Store Manager → A store manager handles daily store activities, inventory control, customer satisfaction and business performance.

Merchandising Manager → They need to plan product selections, pricing, display and stock availability to expand the sales profits.

Brand Manager → They need to work on building and promoting a brand image, marketing strategies and customer engagements.

Supply Chain Manager → In this they need to manage procurement, logistics and distribution to make sure everything works smoothly.

E-commerce Manager → They will check online retail operations, digital sales platforms & customer experience in e-commerce businesses.